Inside Scoop:

Written by on 18th December 2017
Category: Business Travel

When you travel for work it’s important to feel at home, whether for a short stop over or a long trip away.

At, guests not only get a place to stay, but a sense of belonging. The serviced apartments they provide are all about inclusion and integration, and, as a provider, they go that step further to ensure you’re comfortable in your surroundings.

We work closely the and had the opportunity to catch up with their Sales Director, Nathan Lovegrove. Here’s what we found out:

What makes your service unique?  

From a technical standpoint, is well positioned. We have a team of graduates in our India office who’ve been working to develop the second generation of our app, which has been updated to include user manuals and a live chat function. Our plan is to pre-load the app onto complimentary tablet devices in each of our apartments, as a replacement to the existing paper-based welcome packs.

What challenges has 2017 brought, and what does the future hold in store for

We’ve been working hard to improve our service levels this year, to match the great apartments that we provide. We have invested significantly in our Guest Service teams, and want to drive our service levels up to a higher standard. Even though we consistently receive positive feedback, we would like to take this even further and deliver six-star service across the board.

We will continue to grow our apartment portfolio, and are on course to have an inventory of 250-300 properties by 2018. With that, we’re looking increase our reach in central London and close to Heathrow Airport.

Which are your most important/popular apartments and why?

I would have to say the following properties: Avant Garde, Lexicon and London Square. They’re all located in trendy parts of London, and offer excellent facilities and concierge services.

How important is the sense of community that you offer in your properties?

We’re not just a provider of room nights. Our service as an operator covers both international travel and relocation. We go out of our way to ensure that all guests are fully-integrated in their chosen locations by providing community orientation. We achieve this through getting involved in online forums and local events.

Given the opportunity, where would you like to open new apartments?

We can’t say too much just yet. But, speaking hypothetically, we’d love to have properties in other major business cities like New York and Paris.