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Blog

International trends: Keeping up to date with Sydney serviced apartments

Written by on 16th December 2010
Category: Serviced apartment news

This November one of our Principal Account Managers, Joanna Cross, travelled to Sydney to visit the apartments we already offer in the city, meet with new providers and look at other apartments currently in development.

At SilverDoor we feel it’s vital to keep up to date with international trends so we can supply our clients with plenty of choice wherever they do business. Australia’s importance as a business centre is rapidly growing: not only did its robust economy weather the economic downturn relatively well, but thanks to its location it’s becoming a key destination for Asian businesses, as well as American and European companies doing business in the Asia Pacific region. Sydney is the epicentre of Australia’s growth and accordingly the city’s serviced apartment industry is developing fast.

Joanna is originally from Australia and builds upon her knowledge of Sydney every time she visits to give feedback which helps other SilverDoor staff understand the city as well as possible. It’s particularly important to understand the key business areas in great detail. “With only two exceptions the properties we work with in Sydney sit along a 3 km strip between Circular Quay (where the Harbour Bridge and Opera House are) and Sydney Central Station,” she explained. “The central business district (CBD) is essentially this same area”.

While she was in Sydney Joanna visited apartments we currently offer in the city, such as Medina Grand Harbourside (pictured) and Quest World Square, and on her return to London she was able to report back to us on their facilities. To make sure we can meet the growing demand for serviced apartments in the city, she also met with new providers to negotiate terms and rates and to ensure that their apartments meet our exacting standards. Thanks to her trip, we will be offering a number of new apartments in Sydney over the coming months.

Serviced apartments tend to differ according to the particular qualities of the local industry – something that, once again, can be best understood by visiting the area. The majority of apartments in Sydney, for example, follow the apart-hotel model: this means that on top of the facilities guests expect from a serviced apartment, such as a kitchen and a living area, many also offer hotel-style services, such as 24 hour receptions and concierge, porter services and business centres, as well as access to a gym and, in most cases, a pool.
The signs are that range of serviced apartments in Sydney will continue to develop throughout 2011 and beyond. Joanna saw at least five sites currently in development in the same central area, meaning that soon we will be able to offer even more choice to anyone doing business in this thriving city.