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Key steps to making a corporate video

It’s fair to say that cameras, equipment and editing tools have come a long way since the first corporate video was made with celluloid filming. These days it’s a great way to relay information that may otherwise be ignored and reach a wider audience. The concept of serviced apartments can sometimes be hard to explain in just words, so film and animation are a great way of providing information in an accessible format. The cost of production has fallen and it’s now a convenient means of communicating topics such as staff training, events and testimonials. Here are our five top tips when making a corporate video:

1. Planning is essential

Creating a streamlined plan will ensure smooth video production process and a seamless final piece. Putting a fool proof plan in place will also help to keep everyone who’s involved comfortable; especially if things start veering in a direction that was unplanned.

2. Use a company you trust

The majority of companies outsource their video production and this decision shouldn’t be taken lightly. Your corporate video has the potential to attract large amounts of interest in your business and you need to know if your filming company are going to portray your company in the best light.

3. Maintain your brand

An animated advert full of childish jokes may grab the attention of your audience but if it isn’t in line with the brand message you’ve worked so hard to share then your video efforts may be detrimental to the authenticity of your company. Assuming your typical brand image will only strengthen brand recognition.

4. Get a second opinion

Asking someone who has no attachment to your work for a second opinion will prevent any bias getting in the way of producing the best finished product. The problem is that you can get over familiar with the production and are therefore unable to see the parts that fall down or need to be cut. Outside opinion is crucial to the development of the project.

5. Broadcast your video

YouTube, Twitter and Facebook are showing little signs of slowing down making it even more important to share your video across as many media channels as possible. Building up an online video library will make it easier for your audience to view all the relevant content at once. This is especially important when your audience is unfamiliar with your product.

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About the Author

Caroline Saunders

As SilverDoor’s Head of Marketing, Caroline always has her finger on the pulse with trends that cover marketing, relocation, business news, serviced apartment news and all things SilverDoor. You’ll find Caroline on a variety of social media platforms, providing commentary on SilverDoor, the marketing world and news that you need to know.