The SilverDoor brand has evolved

We’re delighted to reveal an evolution of the SilverDoor brand which includes a new logo, colour palette, strapline and phone number.

The revamp is a reflection of the progress the company has made since originally rebranding to SilverDoor in 2005.

The SilverDoor lion has evolved from a straight-forward illustration into a three-dimensional model and the colour palette has increased in boldness and range.

SilverDoor Lion - New


We’ve also introduced a new strapline – ‘Your serviced apartment experts’ – a move which echoes SilverDoor’s commitment to possessing unparalleled knowledge of the serviced apartment industry.

SilverDoor Strapline

Alongside an updated identity, SilverDoor has also launched a new, more memorable phone number – 020 8090 8090. As well as a new main number, all departments and client account management teams have also been assigned their own dedicated numbers, giving clients easier access to their point of contact.SilverDoor-Phone-Number-New


Commenting on the brand evolution, SilverDoor’s Managing Director, Marcus Angell said:

“We’re delighted with the results. I feel that our new logo and colour palette really helps us stand out from our competitors. It’s a bold move but it’s one that represents the unconventional thinking that we’ve always encouraged at SilverDoor.”


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About the Author

Caroline Saunders

As SilverDoor’s Head of Marketing, Caroline always has her finger on the pulse with trends that cover marketing, relocation, business news, serviced apartment news and all things SilverDoor. You’ll find Caroline on a variety of social media platforms, providing commentary on SilverDoor, the marketing world and news that you need to know.