We are delighted to announce the formation of our new parent company, Habicus Group.
The creation of Habicus Group follows our acquisition of Citybase Apartments, and its Central London Apartments and Orbital Partnership brands, in May 2016.
To coincide with the introduction of Habicus Group, we have also launched new brand identities for SilverDoor Apartments, Citybase Apartments, Central London Apartments and our new technology suite, Orbital Platforms.
Managing Director Marcus Angell commented: “We have been operating as a group of companies since last May and in that time it became apparent that we need a parent company to be able to refer to all of our brands as a whole.
“Habicus Group brings all of our offerings together into one place. We spent a long time making sure we got our brands just right and I’m delighted with the results. I’m confident that we are now in the perfect position to continue our growth and expand further internationally.”
SilverDoor Apartments remains exclusively corporate focused and has a revamped identity that echoes its position as the most trusted provider of serviced apartments for business travel.
Elsewhere, we are also launching a powerful new self-booking tool, Orbi, which will enable our corporate clients to manage their serviced apartment requirements online and receive intelligent insights through bespoke management information. The tool will make it easier than ever for travel managers to incorporate serviced apartments into their travel programmes.
The SilverDoor content management system has been relaunched as Orbital One and allows property operators to connect with all Habicus Group brands in one place and receive bookings from our extensive corporate and private client base.
Finally, Orbital API helps third parties connect with all Habicus Group property data, rates and availability to allow smooth integration of services.
The Orbital Platforms technology is being rolled out throughout 2018 with more information to follow.