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SilverDoor wins social media award

We are delighted to announce that we have won an HBAA award for our use of social media.

The Hotel Booking Agents Association (HBAA) is a trade body that brings together parties involved in the procurement of conferences, meetings and accommodation across the world. Their awards celebrate “member agencies, hotels and venues that set the benchmark of best practice within the industry”.

The awards are now in their fifth year but the category of Best Use of Social Media by an Agency is new.

The judges said: “As a business-facing organisation, SilverDoor has made great use of social media in a variety of areas from customer service to lead generation and from networking to brand-building. In addition, their understanding of search marketing, in conjunction with social media and high levels of creativity, is helping them to maximise their online visibility.”

Our social media programme is an integral part of our marketing strategy. It allows us to show our clients the faces behind our website and helps us maintain excellent working relationships at every stage of the booking chain, so we can offer the best possible service. Twitter and LinkedIn are invaluable sources of information and allow us to adapt swiftly to changes in the industry.

Our main Twitter, Facebook and Google+ accounts are supported by a number of individual social media accounts.

We have a longstanding and productive relationship with the HBAA, one of the most important trade bodies within the industry, so we are particularly pleased that they have recognised our efforts.

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About the Author

Caroline Saunders

As SilverDoor’s Head of Marketing, Caroline always has her finger on the pulse with trends that cover marketing, relocation, business news, serviced apartment news and all things SilverDoor. You’ll find Caroline on a variety of social media platforms, providing commentary on SilverDoor, the marketing world and news that you need to know.