Reykjavik is the capital of Iceland and has a population of around 216,000. Growing in popularity as a tourist destination, Reykjavik has seen its economy more dominated by tourist and hospitality industries. Office space and purpose built conference centres, mean that Reykjavik is also growing as a destination for business travellers.
Situated between Europe and America means Reykjavik is in the prime position to become a main focal point of business travellers needing to meet halfway. Over the last few years Reykjavik and the unspoilt countryside around it has become the main setting of some of the film industries major productions. In turn Iceland and the capital city have received large amounts of regeneration.