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Our Purpose, Vision, Values and Ethics

Our purpose

We exist to provide our clients with a single, dedicated point of access to over 100,000 of the very best serviced apartments across the world. As this is our primary objective, we're able to focus all of our time and energy on being the best independent serviced apartment agent in the industry.

Our vision

Our long term vision is to maintain our position as the world's leading serviced apartment agent. We strive to provide serviced accommodation that meets our clients' specific requirements. We achieve this by continuously sourcing and providing quality serviced apartments in key business locations throughout the world.

We're experts within the industry and maintain this knowledge by regularly visiting and reviewing our portfolio of apartments, which enables us to deliver our clients an excellent all round service.

Our values

We instil four core values within SilverDoor that we strongly believe contribute to the success of our business:

  • To be friendly and approachable

  • We aim to always have a positive outlook when dealing with our clients and business partners; making certain that they look forward to meeting, speaking and working with us.

  • To be honest

  • We don't promise what we can't deliver and, when we do promise something, we always go out of our way to make sure it happens.

  • To be entrepreneurial

  • We push ourselves to be innovative and to constantly look for ways to improve our business processes. We’re always ready to challenge conventional wisdom when we think it’s necessary.

  • To be commercially minded

  • As with most companies, our central aim is to be profitable and to grow. We believe that by reinvesting our profits in our company's growth we're able to continuously improve our service to our clients. We sometimes have to make tough business decisions, but we always try to be fair and we expect all of our business partners to do the same.

Our ethics

Our employees

At SilverDoor we believe if our employees feel appreciated, recognised, valued and challenged the rest will fall into place. We hire the right person for the job irrespective of their gender, ethnicity or beliefs. Consequently, we are a diverse organisation with employees from many different social and cultural backgrounds.

The environment

We take a balanced, reasonable and practical approach to the natural environment and do what we can where possible. We're realistic about the fact that our carbon footprint is already small, but we do our very best to continuously minimise it and encourage our property partners to do the same.

In our office, we consciously refrain from printing unnecessary documents and wasting paper when it can just as easily be read on our computer screens. We also collect all of our empty printer and photocopier cartridges to send away for recycling; whilst our reservation system is paperless. We're continuously striving to improve and maintain these processes.

When recently redesigning and refurbishing our office, we approached it in a careful and thoughtful way. We've provided our staff with proper kitchen and dining facilities so that they don't have to dispose of single-use cutlery and cartons every day. We provide mugs for hot beverages and glass tumblers for water and fruit juices, which can be washed and reused. We also actively recycle all waste where possible.

Our offices are located next to Chiswick Park underground station, which encourages our staff to use public transport. We also recognise that it's more practical for some of our employees to drive to work, but encourage them to consider car sharing where possible.

The community

We support the education system and work closely with a number of UK universities to provide several annual placement positions for undergraduates; as well as introducing a graduate scheme that was implemented in July 2014. We're also working with the UK's largest learning provider to offer a government-backed apprenticeship scheme. All of our schemes form part of the SilverDoor Academy, which is designed to help young people develop their skills that enable greater prospects in their future careers.

Standards of business within our supply chain

We take our position of authority very seriously. We recognise that we have a responsibility to advise and influence our suppliers in regards to their sustainability standards and practices.

The safety of our clients is paramount to us and we want to ensure that all of our suppliers are meeting essential minimum standards. We're currently working with industry associations to develop a best practice health and safety framework across the serviced accommodation sector.

We have a zero tolerance policy on bribery and corruption. All SilverDoor account managers are forbidden from accepting gifts for making bookings and this is made very clear to our suppliers. Familiarisation evenings are accepted as a means of product awareness. However, there's a limit to the level of hospitality that we'll accept.

If you feel like your personal experience of SilverDoor doesn’t match our stated vision, ethics and values, then contact one of our four directors. They promise to do something about it.

SilverDoor staff photograph

Browse our serviced apartments by country or city, or refine your search using the advanced filter options. Alternatively, speak directly to one of our dedicated account managers on +44 (0)20 8090 8090 or make an enquiry.

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