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Inside Scoop: BeeAar Hospitality reveal all

This week we chat to Rohan Bhargava from BeeAar Hospitality who fills us in on the serviced apartment industry in India, how more and more international corporations are setting up a base over there and why home will always be where the heart is.

Can you tell us a bit about your business?

We are an Indian based hospitality company, primarily focused on the corporate market. Our clients include many of the large telecommunication companies, IT companies like IBM and Microsoft, and pretty much all the big embassies in India. We effectively work in three locations. One is in the Delhi NCR region and we also have small presence in Mumbai and in Chennai.

How long have you been in operation?

Since 2002, so for 10 years now and it’s been quite interesting time with the increased demand in India and a lot of companies opening offices in the country.

How do you see the serviced apartment industry differ in India from UK?

I guess the key difference is that in India, aside from the traditional formula, it’s very common to rent out rooms within a single apartment. We have found it works well when one company is taking an apartment for several of its employees to share on the duration of their project; each room will have its own en suite and share the common space. It’s good when it is junior staff coming for a few months on a single project to work together and they have the evenings to socialise, and basically hang out. It’s developed out of companies booking the apartments for long durations and then using them when required.

Do you have new projects in the pipelines?

No, we are focusing all our efforts on solidifying our presence in India and building on our client relations to reach a point where we can say, “Where do you need to be” and we’ll find you an apartment there.  The company was founded by my father and I’ve been based here for 11 years now. I see that in the future there is a lot of potential for us to grow within India as more corporations begin to move offices over there.

Quick fire round

Wine or beer: Wine

Beach holiday or city break: Beach holiday

Facebook or Twitter: Facebook

Tea or coffee: Coffee

England or India: Always a tough one, but India

Jennifer Aniston or Angelina Jolie: Jennifer Aniston

Blonde or Brunette: Blonde

Stay tuned for our weekly Inside Scoops every Friday afternoon.

Image: Wili_Hybrid (Creative Commons License)

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About the Author

Caroline Saunders

As SilverDoor’s Head of Marketing, Caroline always has her finger on the pulse with trends that cover marketing, relocation, business news, serviced apartment news and all things SilverDoor. You’ll find Caroline on a variety of social media platforms, providing commentary on SilverDoor, the marketing world and news that you need to know.