Creative communication

Communication is simple and complex, derivative and creative and whatever you need it to be. The way people communicate is imperative to how we work individually and collectively, especially in business.

A clear and concise message has always been more effective than information that’s convoluted with irrelevant details and procrastination before a conclusive point. In business, the standard of communication will differ between departments, but as a collective there must always be a standardised way of collaborating. This sometimes means thinking differently from the rest of the crowd.

A reliance on your colleagues to adapt to your way of thinking isn’t an easy task, as individuals identify their own ways of working. For a team to move forward they must have a shared route to an identified goal, no matter how the message is conveyed. We recently attended a workshop that was led by Creative Huddle’s James Allen, called ‘A Bootcamp for Creative Campaigns’. This workshop realises the barriers that exist within communication and how the individual needs to be more creative with how they approach and converse with their colleagues. Focussing on the projection of ideas and concerns, rather than indirect and subtle methods of relaying information could see stronger links in communication. But maybe being open isn’t enough.

Creative Huddle has created a trio of techniques that’ll see an idea ‘reframed, remixed and restricted’ – these are methods that’ll see a question restructured, a fusion of old and new thoughts forming a unique idea and a set of parameters that’ll leave enough room to be creative. The way a person digests information is a subjective experience, as different people will always prefer certain ways of saying the same thing. If the people within your company are on board with your way of thinking then you may see the effects of integration, but will you encourage creative thinking? It all depends on how you’ve communicated your message.

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Image: Fuelrefuel (Creative Commons Licence)

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About the Author

Caroline Saunders

As SilverDoor’s Head of Marketing, Caroline always has her finger on the pulse with trends that cover marketing, relocation, business news, serviced apartment news and all things SilverDoor. You’ll find Caroline on a variety of social media platforms, providing commentary on SilverDoor, the marketing world and news that you need to know.