HBAA session focuses on motivating sales

Very seldom does one go to an industry event and come out motivated, intellectually stimulated and excited. To my pleasant surprise, that is exactly what happened when I attended the HBAA’s meeting last week in Cardiff.

With Britain, and most of Europe for that matter, in the midst of an economic downturn, learning how to stay motivated is an incredibly valuable tool, especially within the work force.

‘How to motivate sales’ was the theme of the HBAA session, and if there’s one thing I took from the day, it’s this: meeting sales targets, and succeeding in work in general, relies entirely on your state of mind. Sounds simple? Absolutely not. It requires practice, discipline and more importantly belief – in your potential, your future and your capabilities.

At a time when facts and statistics determine our decisions, we often forget that to achieve anything we need to determine what our objectives are and then take them into account in every little thing we do. As guest speaker Mark Gallen stated, “sales teams need to develop the skills they need to maintain an ongoing cycle of self-evaluation and improvement”. In other words, we should be conscious of our thoughts and condition them to reach the desired results.

The HBAA’s meeting was probably one of the most inspiring industry events I have been to in a while. It was also the first time I’ve ever visited Cardiff, which I thoroughly enjoyed seeing and which was simply the icing on the cake.

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Caroline Saunders

As SilverDoor’s Head of Marketing, Caroline always has her finger on the pulse with trends that cover marketing, relocation, business news, serviced apartment news and all things SilverDoor. You’ll find Caroline on a variety of social media platforms, providing commentary on SilverDoor, the marketing world and news that you need to know.