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Luxury: indulgence or necessity?

Written by on 24th October 2011
Category: Serviced apartment news

Luxury is a difficult concept to define: what some consider indulgences, other would consider absolutely necessary. Whatever your requirements, SilverDoor have serviced apartments to suit all tastes: we offer an extensive range of standard corporate apartments but we can also provide apartments for those with a more luxury stay in mind. Here we share with you the ‘crème de la crème’ of our serviced apartments.

Location is everything in London and when you are staying just off Park Lane, the second most valuable street on the Monopoly board, you can expect apartments to be of the highest standard. Green Park Apartments, located next to the famous Ritz hotel, offer huge amounts of space and guarantee peace, quiet and privacy. The location of this property alone would be enough to warrant its SilverRosette status.

Chelsea might have been made famous recently through a certain reality TV programme, but it’s also one of the most sought-after areas in London. The Royal Borough of Kensington and Chelsea, in which it lies, is also home to the well-known and wealthy areas of Knightsbridge and South Kensington. Hyde Park Apartments lie near the southwest edge of Hyde Park in South Kensington. The apartments have a range of amenities including an on-site gym and are less than a twenty minute walk from the shops and restaurants of the well-known street, Kings Road.

Buckingham Gate Apartments, not quite Buckingham Palace but equally fit for royalty, are located in central Westminster. They are a ten minute walk from the palace itself and provide guests with the perfect luxury stay. These five star apartments were recently home to two finalists of a famous televised competition hosted by one of the original 1990s supermodels. Needless to say, if they’re luxurious enough for future supermodels they are bound to be luxurious enough for most. Guests at the apartments can enjoy the choice of three restaurants, one of which is Michelin starred; 24 hour room service; a health spa and gym; a daily maid service; and valet, chef and butler services.

Many of us associate luxury with those little extras that make our stay just that little bit more comfortable. The Athenaeum apartments are sumptuously decorated and fully air conditioned. Some of the apartments have their own private street entrances with a video entry system. There is also an event with drinks and canapés held in the residents’ lounge once a week. Similar in style is Haymarket Townhouse, a property in central London with stunning interior design courtesy of designer Kit Kemp. The lobby has fabric wallpaper, Louis XVI chairs and quirky knitted pouffes. There is an 18 metre indoor swimming pool with a bar area, gold sofas and twinkling star lights.

As well as the many luxury properties in London, there are many serviced apartment properties abroad that equally deserve their five SilverRosettes. At Sheikh Zayed Luxury Apartments in Dubai, all of the apartments have floor to ceiling windows providing you with a view of either the city or the Arabian Gulf. The property includes a 40 metre swimming pool and a gym with state-of-the-art equipment. Other international luxury properties include Yee Wo Street Apartments in Hong Kong. These spacious apartments come with fresh herbs and premium cookware in the kitchen and guests can request a limousine pick-up from the airport.

Luxury is an indulgence we all like to enjoy from time to time, but when working away from home on a regular basis most of us are happy with the standard corporate accommodation provided by most of SilverDoor’s properties. Whatever it is that you need, SilverDoor will be able to find serviced accommodation to suit you. If what you require isn’t already on our website, we have a property sourcing team who will be able to find it for you.